via royal report
easily one of the best (and most commercial) fashion films i've ever seen. i love it so much and it makes me smile :) it seems to be completely beside the point, but there's something about the awkwardness and self-consciousness of it that makes it so accessible. the whole "models are people too" thing is great, and it really plays well against the "dancing to pitbull in super expensive dresses" thing. i love that they are all pretty much super uncoordinated, but acknowledge it, and don't take themselves too seriously. and how amazing is Alber Elbaz's "move bish!" moment the end? i love him so much.
i think it's great that fashion houses are really trying to embrace new media in their campaigns and marketing. this makes me like AE, and want to buy his clothes. i actually love most of the pieces showcased in the video, and i can't promise that i would have paid attention to them if the video hadn't been so enjoyable. all in all, it's a great effort, and i hope more designers jump on this bandwagon.